MARKETING 5 STEP

Alert ProcessA - Acknowledge L - Listen E - Explain R - Recommend ways T - Thank the customer

Instruction of SEO

Search engines are one of the market place of any side and one of the most popular sides for optimization is Google, yahoo and bing etc. Few instruction of seo:

Do not figure out you soft Google about everything all the time. Google has very probably seen your tactics before. So it’s best to keep your plan simple. 

So many optimizations techniques that work to boost sites rankings in Google are against Google’s guidelines. Many links that may have once promoted you to the top of Google may in fact today be hurting your site and its ability to rank high in Google.

You do not pay anything to get into Google, Yahoo or Bing natural listings. It’s common for the major search engines to find your website pretty easily by themselves with a few days. This is made so much easier if your website actually pings search engines when you update content.

To keep in Google and other search engines, you really should consider, largely abide by search engine rules and official guidelines for inclusion. With experience and a lot of observation, you can learn which rules can be bent, which tactics are short term and perhaps, should be avoided.

Rankings are hugely affected by how much Google ultimately trusts the domain the page is on. A link from a page to another page is viewed in Google eyes as a vote for that page the link points to.

Google ranks websites by the number and quality of incoming links to a site from other websites.
Search engines reward good content it has not found before. It indexes a blisteringly fast, for a start.

How over, you have original quality content on a site. You also have a chance of generating inbound quality links. If your content is found on other websites, you will find it hard to get links. It probably will not rank very well as Google favors diversity in its results.

Links can be designed to be ignored by Search engines can also find your site by other web sites linking to it. You can also submit your site to search engines direct, but I have not submitted any site to a search engine in the last 12 years you probably don’t need to do that. Search engines need to feel one link is a link.

Google spiders a link to your home page, finds your site, crawls and indexes the home page of your site and will come back to spider the rest of your website if all your pages are linked together. If your website has an xml sitemap, for instance, Google will use that file to find all the other pages on your site.

Google will not allow new websites to rank well for competitive terms until the web address ages and acquires trust in Google I think this depends on the quality of the incoming links.

The transparency you provide on your website in text and links about who you are, what you do, how you’re rated on the web or as a business is one way that Google could use to rate your website.

To rank for specific keyword phrase searches, you generally need to have the keyword phrase/highly relevant words on your page or in links pointing to your page/site.

Ultimately what you need to do compete is largely dependent on what the competition for the term you are targeting for work. You’ll need to at least mirror how hard they are competing, if a better opportunity is hard to spot.

Result of other quality sites linking to your site, the site now has a certain amount of Page rank that is shared with all the internal pages that make up your website that will in future help provide a signal to where this page ranks in the future.

Your external links to other sites should probably be on your single pages, the pages receiving all your Google Juice once it’s been ‘soaked up’ by the higher pages in your site.

Inwardly, consider linking to your other pages by linking to them within text I usually only do this when it is relevant, I’ll link to relevant pages when the keyword is in the title elements of both pages.

Search engines like Google spider or crawl your entire site by following all the links on your site to new pages, much as a human would click on the links of your pages.

Google will take some time to analyses your entire site, analyzing text content and links. This process is taking longer and longer these days but is determined by your domain authority as Google determines it.

If link out to irrelevant sites, Google may ignore the page, it depends on the site in question. I expect Google to use your linking practices as a potential means by which to classify your site. Affiliate sites for example don’t do well in Google these days without some good quality back links.

Google knows who links to you, the quality of those links and who you link to. These and other factors help ultimately determine where you rank.

This is important you spread all that real link equity to your sales keyword or phrase rich sales pages, as much remains to the rest of the site pages and so Google does not demote pages into oblivion as we old timers used to see them presented.

Consider linking to important pages on your site from your home page, other important pages on your site.

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