Search engines are one of the market place of any side and one of the most
popular sides for optimization is Google, yahoo and bing etc. Few instruction of seo:
Do
not figure out you soft Google about everything all the
time. Google has very probably seen your tactics before. So it’s best to keep your plan simple.
So
many optimizations techniques that work to boost sites rankings in Google
are against Google’s guidelines. Many links that may have once promoted you to
the top of Google may in fact today be hurting your site and its ability to
rank high in Google.
You
do not pay anything to get into Google, Yahoo or Bing natural listings.
It’s common for the major search engines to find your website pretty easily by
themselves with a few days. This is made so much easier if your website
actually pings search engines when you update content.
To
keep in Google and other search engines, you really should consider, largely
abide by search engine rules and official guidelines for inclusion. With
experience and a lot of observation, you can learn which rules can be bent, which
tactics are short term and perhaps, should be avoided.
Rankings
are hugely affected by how much Google ultimately trusts the domain the page is
on. A link from a page to another page is viewed in Google eyes as a vote for
that page the link points to.
Google ranks websites by the number and quality
of incoming links to a site from other websites.
Search
engines reward good content it has not found before. It indexes a blisteringly
fast, for a start.
How
over, you have original quality content on a site. You also have a chance of
generating inbound quality links. If your content is found on other websites,
you will find it hard to get links. It probably will not rank very well as
Google favors diversity in its results.
Links
can be designed to be ignored by Search engines can also find your site by
other web sites linking to it. You can also submit your site to search
engines direct, but I have not submitted any site to a search engine
in the last 12 years you probably don’t need to do that. Search engines need to
feel one link is a link.
Google
spiders a link to your home page, finds your site, crawls and indexes the home
page of your site and will come back to spider the rest of your website if all
your pages are linked together. If your website has an xml sitemap, for
instance, Google will use that file to find all the other pages on your site.
Google
will not allow new websites to rank well for competitive terms until the web
address ages and acquires trust in Google I think this depends on the quality
of the incoming links.
The
transparency you provide on your website in text and links about who you are,
what you do, how you’re rated on the web or as a business is one way that
Google could use to rate your website.
To
rank for specific keyword phrase searches, you generally need to have the
keyword phrase/highly relevant words on your page or in links pointing to your
page/site.
Ultimately
what you need to do compete is largely dependent on what the competition
for the term you are targeting for work. You’ll need to at least mirror how
hard they are competing, if a better opportunity is hard to spot.
Result
of other quality sites linking to your site, the site now has a certain amount
of Page rank that is shared with all the internal pages that make up your
website that will in future help provide a signal to where this page ranks
in the future.
Your
external links to other sites should probably be on your single pages, the
pages receiving all your Google Juice once it’s been ‘soaked up’ by the higher
pages in your site.
Inwardly,
consider linking to your other pages by linking to them within text I usually
only do this when it is relevant, I’ll link to relevant pages when the keyword
is in the title elements of both pages.
Search
engines like Google spider or crawl your entire site by following all the links
on your site to new pages, much as a human would click on the links of your
pages.
Google
will take some time to analyses your entire site, analyzing text content
and links. This process is taking longer and longer these days but is
determined by your domain authority as Google determines it.
If
link out to irrelevant sites, Google may ignore the page, it depends on the
site in question. I expect Google to use your linking practices as a potential
means by which to classify your site. Affiliate sites for example don’t do well
in Google these days without some good quality back links.
Google
knows who links to you, the quality of those links and who you link to. These
and other factors help ultimately determine where you rank.
This
is important you spread all that real link equity to your sales keyword or
phrase rich sales pages, as much remains to the rest of the site pages and so
Google does not demote pages into oblivion as we old timers used to see them
presented.
Consider
linking to important pages on your site from your home page, other important
pages on your site.
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